Eleven Ventures

Lance White brings more than three decades of experience across Wall Street, wealth management, capital markets and private investing. Throughout much of his career, venture investing was a personal pursuit—investing his own capital and building relationships with founders, venture firms and technology leaders while advising successful families in his wealth management practice.

Over the years, Lance invested in some of the most transformative technology companies of their generations, including Facebook, LinkedIn, Twitter, Palantir, Bloom Energy, SpaceX and xAI. More recently, his investing has expanded across artificial intelligence, robotics, aerospace, defense, energy and frontier technology, including opportunities in Figure AI, Blue Origin, Apptronik, Mach Industries, Goldbelly, Colossal Biosciences, Saronic and Shield AI.

After leaving Morgan Stanley in July 2026, Lance was able to turn what had historically been his personal venture investing activity into a standalone venture firm, launching 11 Ventures to give clients, friends and investment partners access to the network and deal flow he had spent decades building.

Today, that network spans leading venture capital firms, founders, technology executives, family offices and institutional investors, creating access to highly sought-after private financings that can be difficult to reach through traditional channels.

Lance’s philosophy remains the same: back exceptional founders pursuing enormous opportunities, invest in transformational technologies, and invest alongside sophisticated partners with a history of identifying extraordinary companies.

Shane Moran is a Founding Partner of Blue Horseshoe Capital, which he launched in 2014 with Lance White. The firm was built to do one thing: take a network of venture and private-equity opportunities that had long sat with institutions, family offices, and a small circle of insiders and make that access available to retail investors.

Shane’s work is built around a simple question: what problem is this company solving, and is the market large enough and broken enough for the solution to matter? He looks first at the problem, then the market, then the disruption the company is targeting. From there, he considers whether the team can reach the outcome it set out to achieve. He wants to understand why the status quo fails, who feels that failure most acutely, and whether the product can become the default way the problem gets solved. Where he can help a founder, he does: introductions, capital structure, customer conversations, and the unglamorous work of getting from thesis to traction.

His first structured exposure to venture came through Ohio Tech Angels, although the catalyst that ignited his passion for the asset class was attending Y Combinator and spending time afterward with founders, builders, and capital allocators in Silicon Valley. Seeing companies at the earliest stage and sitting with the people building them turned private investing from an allocation into the center of his work.

That venture and private-equity focus sits on a public-market foundation. Shane spent more than 25 years at Morgan Stanley and UBS before joining NewEdge. At Morgan Stanley in New Albany, he served as Director of Investments, responsible for research, individual stock selection and analysis, manager selection, and the implementation of client portfolios. The same habit of tearing apart a market, a product, and a business model is what he now brings to private companies.

Some of his more notable private investments include Facebook, Palantir, Bloom Energy, SpaceX, Figure AI, Hark, and Apptronik.

Today, Shane spends his time on companies trying to change how capital, data, energy, robotics, and intelligence move through large markets and on bringing those opportunities to investors who were historically locked out of them. The goal is not to watch from the sidelines. It is to underwrite the problem clearly, stay close to the founder, and help in any way that improves the odds of the outcome they set out to achieve.

Shane graduated magna cum laude from Wittenberg University, where he also played football. He is deeply involved with the Thanks for Giving 4 Miler, a local charity race close to home in New Albany. When he is not digging into a company’s modus operandi, he enjoys fishing trips “Up North,” snow skiing out west, walking and jogging, and spending time with his family. He resides in New Albany, Ohio.

Ritch Jordan is an entrepreneur and technology advisor with a background in building businesses and acquiring domain names. Following the sale of his computer company in the late 1990s, he entered the domain name industry, where he grew and sold an ICANN-accredited registrar and built an extensive domain portfolio.

For more than two decades, he has helped prominent technology companies, startups, and high-net-worth individuals discreetly acquire domain names and other intellectual property. His client practice has grown through word-of-mouth referrals, grounded in confidentiality and a commitment to protecting clients’ interests.

A longtime trusted technology advisor to founder Lance White, Ritch now joins him as Founding Partner and CTO, formalizing a relationship that began in the early 1990s.

Raised in West Virginia, Ritch lives in Destin, Florida, with his wife and is the father of two adult children.

Evan Helda is a technology executive and business builder working at the intersection of physical AI, robotics, spatial computing, and simulation. He is currently Head of Physical AI at Nebius, where he leads strategy and commercialization for a new business serving robotics, autonomous systems, world-model developers, and industrial AI customers. His remit spans go-to-market, product strategy, partnerships, and enterprise adoption.

Prior to Nebius, Evan spent nearly six years at Amazon Web Services, where he founded and scaled AWS's Spatial Computing go-to-market and led development of AWS's first spatial computing solution: Amazon Spatial Data Management. Prior, he led North American business development for Improbable's SpatialOS simulation platform and served as Director of Sales & Partnerships at Meta, an augmented reality startup, where he helped shape product and go-to-market strategy, expanded enterprise adoption, and supported a $50M+ Series B financing.

Evan brings a unique perspective centered on emerging technology adoption, category creation, enterprise commercialization, business-model design, strategic partnerships, M&A and investment, and organizational scaling. He holds an MBA from Babson College and a B.S. in Finance from Providence College, where he was an NCAA Division I lacrosse player. He is also the founder and writer of Dream Machines, a newsletter and podcast exploring spatial computing, AI, robotics, and the future of human-computer interaction.